Setting goals for your life is always important because it helps with clarity, focus, and motivation. Just as you set goals for your own life and recovery, we set goals for our company.
From the very beginning our MAIN goal has been the mission of raising awareness and hope for recovery. Even if the brand never makes a single penny profit and yet makes a difference changing people's lives, that's SUCESS for us. Now that's not always practical though to run a company that drives itself into the ground ha! So we strive really hard to set goals that reach both, while remaining locked in on our main mission.
The Choose RCVRY mission breaks down in several aspects.
Some of the practical ways we aim to fulfill that mission:
Working on several big goals in 2021 as a small but growing brand...
Our mission for recovery drives us to keep the faith behind the Choose RCVRY vision and see it through despite all the hurtles to building a company from scratch. We dream of the day when the Choose RCVRY logo will be a beacon of God's hope for recovery in this world of darkness.
One thing we are realizing though is that addiction recovery doesn't always seem super hip or sexy. So it's much more difficult to see the brand accelerate in success. We are building the brand completely out of pocket with no debt and so far no investors. We believe in it so we work as hard as we can to bring you the Choose RCVRY brand. What we truly believe will help Choose RCVRY make it up the hill of brand recognition and ongoing sustainability is the sharing of stories and real life outreach...not outreach to sell more but outreach to change more lives! So thank you so much for reading this and representing the Choose RCVRY mission! We will endeavor through 2021 to build a beautiful brand the inspires ALL of us to reach out and help our fellow man together with the hope God gives us.
- Derek, Choose RCVRY
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