We exist to push back the darkness of hell and point toward freedom. While addiction may not be in your personal story, we believe addiction ultimately affects ALL of us, and we ALL must work together to spread the hope of freedom. We do this through apparel.
Choose RCVRY started as a dream that I believe God gave me in the summer of 2019. In my past Jesus set me free from an addiction to pornography, and today I get to make a difference in the lives of men and women coming out of all sorts of addictions across Alaska. I’m a husband, father, pastor, disciple maker, and get to work at a local faith-based sober home as well. And now, I get to run this lifestyle brand too!
Choose RCVRY is more than another lifestyle apparel brand. We push forward a mission of life and death. Addiction Recovery is a mindset, an intentional choice, a lifestyle, and a mission. We seek to shed light on the need for recovery and support recovery efforts by donating a portion of every purchase to recovery efforts.
Addiction destroys lives… whether in the hell of your own past or your present or the death grip it holds on a loved one. God never designed us to be drug through the muck and mire of addiction. From alcohol to other forms of substance abuse, from sex to porn, from food to even gambling/shopping, addiction promises us so much but results in misery and heartache. Increasing rates of trauma and mental illness further compound this brokenness in our world.
We believe in dreaming big and making a dent in this world for good. God made us in His image and gives us the creativity and inspiration to create and make a difference with our short lives. Choose RCVRY exists in this spirit. Never give up in this life. Rewrite the story. Make a difference with your life.
Give a shout if you need anything at all... question, prayer, need, or something regarding the gear! Please don't hesitate to reach out, especially if you need help!
Help us spread this brand together! We have so many ideas for the future and are dreaming of an Active Lifestyle Fashion company that makes an impact on this broken world.
Thanks for visiting the site! Grab some gear and spread the word!
- Derek Black