We exist to push back the darkness of hell and point toward freedom. We are Jesus followers who have experienced freedom in recovery, and we aim to raise awareness, lessen stigmas, equip more to be on mission, and together fund ministries working in recovery from addiction and sex trafficking. While addiction may not be in your personal story, we believe addiction ultimately affects ALL of us, and we ALL must work together to spread the hope of freedom. We do this through apparel.
Choose RCVRY started as a crazy idea God gave me in the summer of 2019 while on vacation in Hawaii. Hawaii and Alaska share a connection as fringe states from the rest of the US, and we each have beautiful native cultures indigenous to our lands. Yet the darkness of addiction attacks these cultures and all people across our world for that matter. Addiction is truly no respecter of cultures or locations.
Jesus set me free from an addiction to pornography, and today I get to make a difference in the lives of men and women coming out of all sorts of addictions across Alaska. I’m a husband, father, pastor, disciple maker, and get to work at a local faith-based sober home in Soldotna, Alaska. Choose RCVRY is a brand that flows from a passion to spread hope with the world.
The company is more than another lifestyle apparel brand. We push forward a mission of life and death. Addiction Recovery is a mindset, an intentional choice, a lifestyle, and a mission. We seek to shed light on the need for recovery and support recovery efforts by donating a portion of sales to recovery efforts.
Addiction destroys lives… whether in the hell of your own past or your present or the death grip it holds on a loved one. God never designed us to be drug through the muck and mire of addiction. From alcohol to other forms of substance abuse, from sex to porn, from food to mental health, the complex issues surrounding addiction results in misery and heartache. Increasing rates of trauma and mental illness further compound this brokenness in our world.
But, we have hope, and change and freedom is possible! Addiction affects so many of us across the world. Whether in your own story or in life of a loved one, this darkness creeps in and destroys. BUT the stories of recovery are so freaking amazing!! We believe they need shouted as loud as possible! So that's what we're about... amplifying hope and empowering more people to shout the hope of recovery with the world!
We believe in dreaming big and making a dent in this world for good. God made us in His image and gives us the creativity and inspiration to create and make a difference with our short lives. Choose RCVRY exists in this spirit. Never give up in this life. Rewrite the story. Make a difference with your life.
Give a shout if you need anything at all... question, prayer, need, or something regarding the gear! Please don't hesitate to reach out, especially if you need help!
Help us spread this brand together! We have so many ideas for the future and are dreaming of an Active Lifestyle Fashion company that makes an impact on this broken world.
Thanks for visiting the site! Grab some gear and spread the word!
- Derek Black
This brand can't succeed without real people supporting and sharing their stories! So THANK YOU so much for representing along with us! Locally 2 friends pour their hearts and souls into helping the brand grow! Courtney Dukowitz and Britney Baier are lifelong friends from their childhood. They've lived through addiction, human trafficking, and recovery together. My family is blessed to call each of them friends and have their help building the Choose RCVRY brand. Check out more of each of our stories on the Choose RCVRY Podcast!